To lead is also to motivate. It also means communicating and, of course, managing change in the right direction. And these are precisely the three dimensions addressed by Motivational Design — that is, Gamification and Storytelling in a corporate sense. Together, these two disciplines help generate greater engagement, improve message retention, and foster positive behavioral change through personal autonomy. Shall we talk about it?
Dr. Oscar García Pañella holds a PhD degree in Electronic Engineering and a Post Doc in Entertainment Technology. He's enjoyed several stages abroad, like at the IMSC (Integrated Media Systems Center, USC, USA, 1998), at the VIS Lab (UCI, USA, 2005) and at the Entertainment Technology Center (CMU, USA, 2008-2009).
He works as a consultant and researcher on the implementation and design of Serious (Applied) Games and Gamification campaigns. Oscar directs the first Videogame and Serious Games University School in Barcelona (ENTI-UB), an online Master in Gamification & Transmedia Storytelling (IEBS) and the Serious Games Lab incubator initiative.
Oscar is an active member of the EU Research community in projects such as Gamewise, gameBIZ, Playing for Real, JamToday, Robogenius, interSTEM and i-Game.
In addition to that, Oscar partners as a senior Gamification consultant in Cookie Box, a Gamification consultancy. Oscar belongs to the Forbes’s Top 100 list of Creative people and he’s a TEDx lecturer.