Your Career on the Edge Marketing Materials

Marketing Materials

The team at BGS Global Headquarters is thrilled to announce our new marketing campaign - Your Career on the Edge.

We know it takes a lot of time and hard work to promote our organization to the students in your business school. And it can sometimes be even more difficult to convince those who are eligible to join to accept their invitations.

One of the main reasons we hear over and over is that often students only hear about BGS for the first time when they receive an invitation to join. We want to change that and believe the marketing materials found here will help expose all your business school students to the BGS brand and the lifetime value we provide well before they're invited.

Let's make it as easy as possible for you to help your students say YES to BGS!

Below you'll find a variety of integrated marketing materials for this campaign. The materials are meant to be utilized together for the biggest impact across your campus. But they can also be used individually or in any combination that best suits your needs to help promote BGS and drive more inductions.


Postcard

  • Download print-ready PDFs by clicking the image above
    • We've included a PDF with and without bleed and trim marks
  • Print and hand them out at promotional events, information tables/sessions, student visits, or open houses for your business school
  • Attach and send the PDF via email in a broadcast/informational email to your students

Video

  • Download the mp4 file by clicking the image above
  • Run the video on your school’s CCTV or similar platforms
  • Link to the video in communications promoting your business school or BGS
  • Link to the video from your business school’s website or landing page

Student Promo Email

  • Download copy, header images and thumbnail icons by clicking the image above.
    • If you DO NOT have access to an email design application or a marketing department to assist you, you can simply copy and paste the email copy from the word document in to your personal email.
    • Be sure to include the hyperlinks embedded in the word document and add your email hyperlink at the the end of the email.
    • If you DO have access to an email design application we have included a sample email for reference when designing yours.
      • You are NOT required to use the exact same design & layout but we do ask that you use the copy, header image and thumbnail icons that we've provided as is.
  • Ideal timing to send this email to ALL your business school students is ahead of invitations to join the organization.
    • Doing so should help begin familiarizing them with the BGS brand.
    • If you have already sent out your invitations you are still free to utilize this campaign in any future promotion of BGS or your business school.

Print Ads

  • Download print ads by clicking the image above.
    • We've provided both a color and greyscale version.
  • Use them to promote BGS in your school's newspaper, magazine or other print publications.

Poster

  • Download print-ready PDFs by clicking the image above
    • We've included a PDF with and a PDF without bleed and trim marks
  • Print and hang these up in your business school and around campus including your student union and dormitories
  • Display at promotional events, information tables/sessions, student visits, or open houses for your business school

Digital Ads

  • Download digital banner ads by clicking the image above
  • Use these digital banner ads to promote BGS on your school's website or e-newsletter
  • We have three standard sizes available (250x300 - 728x90 - 300x600) but can create custom sizes if required.



Below are some important notes about the campaign and marketing materials:


  • The materials are NOT intended to share ONLY with students who are currently eligible to join, we want to expose ALL business school students to the campaign. We want all business students to be familiar with BGS and if they become eligible to join they will be ready and willing to say YES to BGS!
  • The ideal timing to utilize the materials is before your formal invitations are sent to eligible students with the hopes of exposing them to the BGS brand and raising awareness of the lifetime value we can offer them before they're invited.
  • The Student Promo Email is NOT intended to replace your formal invitations to eligible students. You will still be responsible for sending those in accordance with current invitation procedures. We have included a disclaimer in the email copy document for the Student Promo Email stating that it is NOT an invitation email to help avoid confusion with students who receive the promo email.
  • The sample Student Promo Email shared is simply intended as a guide on how you might set up the promo email using your school’s email client. You are not required to set up your version of the email exactly as shown in our sample. We do however ask that you use the email header image and copy as is.